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    February 23

    中国服装的明天在哪里

    2007年RMB与USD比值的飞速上涨给中国服装生产企业的发展带来了一场灾难。RMB的快速上涨,造成了中国区生产成本的迅速提高。由此大量国外服装采购商为了有效地控制采购成本,把生产基地逐步从中国转移到越南、孟加拉、印度和斯里兰卡。整体形式严峻。而2007年底的美国次级贷风暴、中国新劳动法的实施和CPI 7.1%的涨幅,又更加重了这场灾难的深度。
     
    大量订单的减少造成很多服装工厂倒闭,而有订单的工厂也由于RMB升值后利润一降再降,中国服装的明天在哪里?
     
    换一个角度我们来看,RMB的上涨带动了中国的进口业务,缩短了与其他国家货币兑换的比值,也就使中国的消费市场越来越被各国重视。去中国建立连锁服装店成为各大品牌开发市场的新重点,中国市场越来越被ZARA、HM、GAP、C&A等大型品牌所关注。
     
    中国服装的明天主要在两个方面:
    1.大力增强自身的设计能力,能够带系列设计直接去海外市场销售给BUYER,WHOLESALER,DISTRIBUTOR。主要可以通过杜塞尔多夫的CPD,纽约的COLLECTIVE获得以上销售资源。
    2.大力发展国内销售市场,与国内品牌加大合作力度。
     

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    Gullumwrote:
    品牌的建立并非一朝一夕 也并非一言一语
    大师们加油吧 / 我们的明天靠你们啦 :P
    Feb. 24

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